Certificate in Digital Marketing
February 20, 2025 4:46 pmCertificate Program in Digital Marketing
Online Course
Certificate Program in Digital Marketing
The Certificate Program in Digital Marketing is a comprehensive 9-month course designed to equip aspiring marketers with the knowledge and practical skills needed to excel in the digital landscape. This program covers essential areas such as SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing, Web Analytics, and Conversion Rate Optimization. You will learn how to leverage various digital platforms and tools to create, manage, and optimize campaigns that drive results. The course is packed with hands-on assignments and real-world projects, providing the experience necessary for success in this dynamic industry.
The digital marketing industry is rapidly expanding as businesses continue to shift their focus to online platforms. With more brands looking to enhance their online presence, the demand for skilled digital marketers is soaring across industries like e-commerce, tech, hospitality, real estate, and more. Roles such as Digital Marketing Manager, SEO Specialist, Social Media Manager, and PPC Campaign Manager are in high demand. Digital marketing professionals can also explore freelancing opportunities or start their own digital marketing agencies. The scope of growth is immense, as new technologies and marketing strategies, including AI-driven marketing, continue to emerge, offering exciting opportunities for career advancement and innovation.
Course Fee
₹ 35,000/-
Qualification
Any Degree
Duration
3 Months
Course Type
Certification
Our Recognitions Speaks
Creative Mentors was honored for its excellency in animation education industry
WHAT WE TEACH
Here’s a 9-Month Course Curriculum for a Certificate Program in Digital Marketing, designed to cover all essential aspects of digital marketing, from basics to advanced strategies. The curriculum integrates practical assignments to ensure students gain hands-on experience.
Month 1: Introduction to Digital Marketing
- Understanding digital marketing fundamentals
- Evolution of digital marketing in the business world
- Key digital marketing channels and their role
- Digital marketing strategy and planning
- Overview of SEO, SEM, SMM, content marketing, email marketing, and affiliate marketing
- Introduction to website creation and management
- Setting up WordPress websites and blogs
- Importance of user experience (UX) and user interface (UI) in digital marketing
- Content management systems (CMS)
- Basic content writing for digital platforms
- Importance of web analytics
Month 2: Search Engine Optimization (SEO)
- Basics of search engines and how they work
- Understanding search engine algorithms
- Keyword research and selection using tools like Google Keyword Planner
- On-page SEO techniques: Meta tags, headings, URLs, and content optimization
- Off-page SEO techniques: Link building, social sharing, etc.
- Technical SEO: Site speed, mobile optimization, schema markup
- Local SEO and Google My Business
- SEO analytics and reporting
- Using SEO tools: Ahrefs, SEMrush, Google Analytics
- Algorithm updates and keeping up with SEO trends
Month 3: Social Media Marketing (SMM)
- Overview of major social media platforms (Facebook, Instagram, LinkedIn, Twitter, Pinterest)
- Creating a social media strategy
- Organic and paid social media marketing
- Social media content planning and calendar creation
- Social media engagement and community building
- Social media advertising: Facebook Ads, Instagram Ads, LinkedIn Ads
- Audience targeting and segmentation
- A/B testing in social media campaigns
- Using social media analytics to measure success
- Crisis management on social media
Month 4: Search Engine Marketing (SEM) & Google Ads
- Fundamentals of SEM and its role in digital marketing
- Google Ads platform and its components
- Understanding cost-per-click (CPC), cost-per-impression (CPM), and bidding strategies
- Creating and managing campaigns in Google Ads
- Setting up Google Display Network (GDN) campaigns
- Search Engine Marketing Analytics: Metrics, reports, and tracking
- Retargeting strategies and Google remarketing
- Optimizing paid ad campaigns for better ROI
- Google Ads certifications and tools
Month 5: Email Marketing & Automation
- Fundamentals of email marketing and its importance
- Building an email list and segmentation
- Creating effective email campaigns
- Email marketing tools: MailChimp, HubSpot, ConvertKit
- Personalization and targeting in email campaigns
- Email marketing automation techniques
- A/B testing and optimization in email campaigns
- Understanding email open rates, CTR, bounce rates, and conversions
- Compliance: GDPR and CAN-SPAM Act
- Using analytics to measure and improve email campaign success
Month 6: Content Marketing & Strategy
- Importance of content in digital marketing
- Types of content: blogs, videos, podcasts, infographics, etc.
- Creating a content marketing strategy
- Content planning and content calendars
- Content distribution and syndication
- Video marketing and YouTube optimization
- Storytelling techniques in digital marketing
- Influencer marketing: Collaborations, reach, and campaigns
- Content marketing analytics and measuring ROI
- Writing compelling content that converts
Month 7: Affiliate Marketing & Influencer Marketing
- Overview of affiliate marketing and its working model
- Choosing affiliate programs and networks
- Strategies for promoting affiliate products/services
- Tracking affiliate performance and managing commissions
- Affiliate marketing analytics
- Understanding the influencer marketing ecosystem
- Identifying and collaborating with influencers
- Developing influencer campaigns
- Measuring influencer ROI
- Legal and ethical considerations in influencer marketing
Month 8: Online Reputation Management & Conversion Rate Optimization
- Importance of online reputation in digital marketing
- Monitoring brand reputation using tools like Google Alerts
- Managing reviews and feedback on social media and review sites
- Crisis management and protecting your brand online
- Legal aspects of ORM
- Introduction to CRO and its significance
- A/B testing for websites and landing pages
- Improving website design and UX for higher conversions
- Heatmaps and user behavior tracking tools
- Analyzing and optimizing sales funnels
Month 9: Analytics, Strategy & Future of Digital Marketing
- Understanding the role of analytics in digital marketing
- Using Google Analytics to measure website performance
- Key metrics: Bounce rate, session duration, traffic sources, etc.
- Social media analytics and monitoring tools
- Data-driven decision-making
- Developing a comprehensive digital marketing strategy
- Integrating SEO, SEM, SMM, email, and content marketing
- Budgeting, resource planning, and campaign execution
- Case studies: Analyzing successful campaigns
- Future trends in digital marketing: AI, voice search, chatbots
Final Project & Certification
- Capstone Project: A comprehensive digital marketing project that integrates all concepts learned in the course, involving website setup, content creation, social media management, and paid campaigns.
- Final Exam: To assess theoretical and practical knowledge acquired during the course.
- Practical Assignments & Case Studies
- Weekly Quizzes
- Live Projects and Real-Time Experience
- Expert Faculty & Industry Insights
- Certifications in Key Tools (Google Ads, Google Analytics, etc.)
By the end of this program, you will have the expertise to manage and implement effective digital marketing campaigns across various platforms, making you ready for roles such as Digital Marketing Manager, Social Media Manager, SEO Specialist, and more.
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FROM THE STUDENTS
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ADMISSION PROCESS
Creative Mentors Animation, Gaming and VFX School is looking for dedicated students who want to become tomorrow’s art and design leaders. We seek innovators, storytellers, collaborators, problem solvers, dreamers, leaders—all are welcome here.
