Certificate in Social Media Marketing
February 21, 2025 4:52 pmCertificate in Social Media Marketing
Online Course
Certificate Program in Social Media Marketing
The Certificate Program in Social Media Marketing is an intensive course designed to equip students with the knowledge and skills required to navigate today’s dynamic social media landscape. In this program, students learn how to create and implement social media strategies, produce engaging content, manage campaigns, and analyze performance to optimize results across popular platforms like Facebook, Instagram, Twitter, LinkedIn, and more. Through hands-on projects and real-world case studies, students gain practical experience in audience targeting, paid advertising, influencer partnerships, and data-driven decision-making, ensuring they are ready to make an impact in any organization.
Social media marketing offers vast career opportunities across industries. With businesses relying heavily on digital engagement, roles such as Social Media Manager, Content Strategist, Social Media Analyst, and Digital Marketing Coordinator are in high demand. As companies strive to build their online communities, experts who can boost engagement and drive brand loyalty have become essential. Freelance opportunities are also abundant, enabling social media specialists to work with multiple clients worldwide. As platforms continue to evolve, the demand for skilled professionals who understand trends like video content, influencer marketing, and data analytics will only grow, making this certification a valuable step toward a thriving career in digital marketing.
Course Fee
₹ 20,000/-
Qualification
10+2 or Above
Duration
45 days
Course Type
Short Term
Our Recognitions Speaks
Creative Mentors was honored for its excellency in animation education industry
WHAT WE TEACH
3-Month Course Curriculum for Certificate Program in Social Media Marketing
- Week 1: Social Media Fundamentals
- Understanding the Social Media Landscape (Platforms, Audiences, Trends)
- Setting SMART Goals for Social Media Campaigns
- Introduction to Social Media Marketing Tools (Hootsuite, Buffer, Canva)
- Week 2: Developing a Social Media Strategy
- Audience Research and Persona Creation
- Defining Brand Voice and Content Pillars
- Creating a Content Calendar for Effective Planning
- Week 3: Visual Content Creation
- Basics of Graphic Design for Social Media (Canva, Adobe Spark)
- Image Sizing, Visual Consistency, and Branding
- Using Photography, GIFs, and Memes to Increase Engagement
- Week 4: Video Content and Stories
- Basics of Video Production and Editing for Social Media (Reels, TikTok, Stories)
- Storytelling Techniques for Engaging Video Content
- Best Practices for Creating Instagram Stories, Facebook Live, and YouTube Shorts
- Week 5: Facebook and Instagram Marketing
- Facebook Page Setup and Optimization
- Instagram Features (Stories, Reels, IGTV) and Algorithm Insights
- Creating Paid Ad Campaigns for Facebook and Instagram
- Week 6: Twitter, LinkedIn, and Pinterest Marketing
- Twitter Engagement Strategies and Hashtag Research
- LinkedIn for Personal Branding and B2B Marketing
- Using Pinterest for Visual Marketing and E-commerce Integration
- Week 7: Introduction to Social Media Advertising
- Basics of Social Media Ad Campaigns (Objectives, Targeting, Budgeting)
- Ad Formats and Creative Best Practices
- Split Testing and Performance Analysis
- Week 8: Advanced Targeting and Analytics
- Audience Segmentation, Lookalike Audiences, and Retargeting
- Tracking and Measuring Ad Performance (CTR, CPC, CPA)
- ROI Analysis and Optimization for Paid Campaigns
- Week 9: Analyzing Social Media Metrics
- Key Social Media KPIs (Engagement Rate, Follower Growth, Reach)
- Setting Up Google Analytics for Social Media Insights
- Using Platform Insights (Facebook Analytics, Instagram Insights)
- Week 10: Social Media Reporting and Strategy Adjustments
- Creating and Presenting Social Media Reports
- Interpreting Data to Improve Future Campaigns
- Making Adjustments Based on Data (Content, Timing, Platform)
- Week 11: Influencer Marketing and Community Building
- Collaborating with Influencers and Brand Ambassadors
- Building an Online Community and Encouraging Engagement
- Managing Reputation and Responding to Negative Feedback
- Week 12: Capstone Project and Certification Preparation
- Developing a Comprehensive Social Media Strategy for a Brand
- Presenting the Capstone Project and Receiving Feedback
- Final Review and Certification Exam Preparation
This 3-month program is designed to provide students with hands-on experience and strategic knowledge in social media marketing, enabling them to effectively manage and grow a brand’s online presence.
TO START AN EXCITING CREATIVE CAREER
OUR FACULTY
FROM THE STUDENTS
Direct testimonials from the students who completed the course
ADMISSION PROCESS
Creative Mentors Animation, Gaming and VFX School is looking for dedicated students who want to become tomorrow’s art and design leaders. We seek innovators, storytellers, collaborators, problem solvers, dreamers, leaders—all are welcome here.
