Certification in Google Ads (AdWords)
February 20, 2025 6:00 pmCertification in Google Ads (AdWords)
Online Course
Certification in Google Ads (AdWords)
The Certification in Google Ads program offers a comprehensive journey into the world of digital advertising, equipping students with essential skills to thrive in the fast-paced field of online marketing. This course is designed for aspiring marketers, entrepreneurs, and anyone looking to make an impact in the digital space. Throughout this program, students gain hands-on experience with Google Ads, mastering techniques for creating search, display, video, and shopping campaigns. Emphasis is placed on keyword research, ad creation, bidding strategies, audience targeting, and performance optimization, empowering students to design and execute campaigns that achieve real results.
With digital advertising continuously growing, professionals with expertise in Google Ads are highly sought after. Graduates of this course can look forward to a wide range of career opportunities, including roles as PPC specialists, digital marketing strategists, and media planners, as well as freelance options. Moreover, businesses across industries depend on Google Ads experts to drive traffic, increase brand visibility, and maximize sales, making this certification invaluable for individuals aiming to enhance their marketability. As organizations increasingly invest in digital campaigns, certified Google Ads professionals are well-positioned to lead these efforts, making this course a valuable step toward a successful career in digital marketing
Course Fee
₹ 20,000/-
Qualification
10+2 or Above
Duration
2 Months
Course Type
Short Term
Our Recognitions Speaks
Creative Mentors was honored for its excellency in animation education industry
WHAT WE TEACH
Here’s a 4-Months Course Curriculum for Certification in Google Ads (AdWords)
- Week 1: Fundamentals of Google Ads
- Overview of Google Ads and Pay-Per-Click (PPC) Advertising
- Google Ads Account Setup and Navigation
- Key Terminology (CPC, CPM, CTR, Quality Score, etc.)
- Week 2: Campaign Types and Objectives
- Introduction to Search, Display, Video, and Shopping Campaigns
- Selecting Campaign Objectives (Sales, Leads, Website Traffic, etc.)
- Structuring Campaigns, Ad Groups, and Keyword Match Types
- Week 3: Keyword Research and Strategy
- Using Google Keyword Planner
- Keyword Selection and Match Types (Broad, Phrase, Exact, and Negative Keywords)
- Organizing Keywords and Building Effective Ad Groups
- Week 4: Writing Effective Ads
- Crafting Compelling Headlines and Descriptions
- Best Practices for Responsive Search Ads
- Ad Extensions (Site Links, Callouts, Call Extensions, etc.)
- Week 5: Bidding Strategies and Budget Management
- Manual vs. Automated Bidding Options
- Bidding for Conversions, Clicks, and Impressions
- Setting Daily Budgets and Budget Allocation by Campaign Type
- Week 6: Optimizing Ad Performance
- Improving Quality Score and Ad Relevance
- Monitoring and Adjusting Bids for Better ROI
- Analyzing Search Terms and Adjusting Keywords
- Week 7: Display Ads and Targeting Options
- Creating and Managing Google Display Campaigns
- Audience Targeting, Contextual Targeting, and Demographic Targeting
- Design Best Practices for Display Ads (Text, Image, and Responsive Display Ads)
- Week 8: Remarketing Strategies
- Setting Up Remarketing Lists and Custom Audiences
- Dynamic Remarketing for E-commerce
- Using the Google Display Network (GDN) for Remarketing
- Week 9: YouTube and Video Advertising
- Setting Up Video Campaigns in Google Ads
- Bumper Ads, Skippable/Non-Skippable In-Stream Ads
- Targeting for Video Ads and Measuring Engagement
- Week 10: Shopping Campaigns (Optional for E-commerce Focus)
- Setting Up Google Shopping Ads
- Linking Google Merchant Center to Google Ads
- Optimizing Product Listings for Shopping Ads
- Week 11: Conversion Tracking Setup
- Setting Up Google Ads Conversion Tracking
- Tracking Phone Calls, Form Submissions, and Sales
- Understanding and Using Google Tag Manager (GTM) for Conversion Tracking
- Week 12: Analyzing Campaign Performance
- Analyzing Key Metrics (CTR, CPC, Conversion Rate, etc.)
- Creating Custom Reports in Google Ads
- Using Google Analytics with Google Ads for In-Depth Insights
- Week 13: Advanced Targeting and Bidding Techniques
- Audience Segmentation, Remarketing Lists for Search Ads (RLSA)
- Bid Adjustments and Device Targeting
- Testing and Refining Campaigns for Maximum ROI
- Week 14: Google Ads Exam Preparation
- Review of Core Concepts Across Campaign Types
- Practice Tests and Sample Questions
- Final Tips for Google Ads Certification Exams
- Week 15: Capstone Project
- Creating a Comprehensive Google Ads Campaign Plan
- Budgeting, Targeting, and Keyword Strategy
- Presenting Campaign Strategy and Expected Outcomes
- Week 16: Certification Exam and Review
- Certification Exam Day
- Review and Analysis of the Exam
- Receiving and Interpreting Google Ads Certification Results
This 4-month Google Ads Certification curriculum is designed to cover both foundational and advanced topics, giving students the expertise to manage real-world campaigns and succeed in the Google Ads certification exams.
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FROM THE STUDENTS
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ADMISSION PROCESS
Creative Mentors Animation, Gaming and VFX School is looking for dedicated students who want to become tomorrow’s art and design leaders. We seek innovators, storytellers, collaborators, problem solvers, dreamers, leaders—all are welcome here.
