Certified SEO Specialist
February 20, 2025 6:23 pmCertified SEO Specialist
Online Course
Certified SEO Specialist
The Certified SEO Specialist program is designed to provide students with a deep understanding of Search Engine Optimization (SEO) principles, strategies, and tools to improve website visibility and drive organic traffic. As businesses increasingly rely on digital channels to reach customers, SEO has become one of the most crucial components of online marketing. This program covers core topics, from keyword research and on-page optimization to technical SEO, link building, and analytics, enabling students to master the art of ranking on search engines like Google.
Graduates of this course can look forward to diverse career opportunities in a growing industry. SEO expertise is in high demand across sectors, with roles such as SEO Specialist, Content Marketer, Digital Strategist, and more. Additionally, businesses of all sizes—from startups to large corporations—depend on SEO professionals to enhance their online presence and achieve competitive advantages. Freelancers with SEO skills also enjoy a wealth of opportunities, providing specialized services to clients worldwide. As search engines continue to evolve, SEO specialists who understand the latest trends, such as voice search and mobile optimization, will be well-positioned to lead in the digital marketing industry, making this certification a valuable career investment.
Course Fee
₹ 25,000/-
Qualification
10+2 or Above
Duration
45 days
Course Type
Short Term
Our Recognitions Speaks
Creative Mentors was honored for its excellency in animation education industry
WHAT WE TEACH
Here’s a 3-Months Course Curriculum for Certified SEO Specialist
- Week 1: SEO Basics and Key Concepts
- Introduction to Search Engines and How They Work
- Overview of SEO: On-Page, Off-Page, and Technical SEO
- Understanding SERPs (Search Engine Results Pages) and Rankings
- Week 2: Keyword Research and Analysis
- Keyword Types (Short-tail, Long-tail, and Intent-based Keywords)
- Using Keyword Research Tools (Google Keyword Planner, SEMrush, Ahrefs)
- Identifying High-Value Keywords and Developing a Keyword Strategy
- Week 3: Content Optimization and SEO Writing
- Best Practices for Optimizing Headlines, Meta Tags, and Alt Text
- Creating SEO-Friendly Content: Structure, Tone, and Readability
- Using LSI (Latent Semantic Indexing) Keywords to Strengthen Relevance
- Week 4: User Experience and Mobile Optimization
- Improving Page Speed and Load Times
- Mobile-Friendly Design and AMP (Accelerated Mobile Pages)
- Understanding User Behavior Metrics (Bounce Rate, Dwell Time)
- Week 5: Website Architecture and Crawlability
- Importance of Site Structure and Navigation
- Implementing Robots.txt, XML Sitemaps, and URL Structures
- Setting Up and Utilizing Google Search Console
- Week 6: Structured Data and Schema Markup
- Introduction to Schema Markup and Rich Snippets
- Using Structured Data to Enhance Search Listings
- Implementing Schema for Product, Local, and Review Pages
- Week 7: Link Building Basics and Outreach Strategy
- Importance of Backlinks and Link Quality
- Link-Building Techniques (Guest Posting, Broken Link Building)
- Building Relationships and Outreach for Quality Backlinks
- Week 8: Local SEO and Google My Business
- Optimizing for Local Search and Google My Business Setup
- NAP Consistency (Name, Address, Phone Number) for Local SEO
- Collecting and Managing Online Reviews
- Week 9: SEO Analytics with Google Analytics and Tools
- Setting Up Google Analytics and Goals for SEO Tracking
- Analyzing Key SEO Metrics (Organic Traffic, Conversion Rate)
- Using SEO Tools (SEMrush, Moz, Ahrefs) for In-Depth Analysis
- Week 10: Measuring and Optimizing SEO Performance
- Conducting SEO Audits and Making Data-Driven Improvements
- Tracking Keyword Rankings and Adjusting Strategies
- Regular Reporting and Progress Analysis
- Week 11: Advanced SEO Tactics and Emerging Trends
- Voice Search Optimization and Featured Snippets
- Video SEO and Optimizing for YouTube
- SEO for E-commerce Sites and Understanding Core Web Vitals
- Week 12: Certification Exam Preparation and Capstone Project
- Review of SEO Core Concepts and Practice Questions
- Final Capstone Project: Developing an SEO Strategy for a Website
- Certification Exam and Final Feedback
This structured 3-month course provides students with in-depth training in SEO, equipping them with the skills to optimize websites effectively, measure performance, and develop comprehensive SEO strategies.
TO START AN EXCITING CREATIVE CAREER
OUR FACULTY
FROM THE STUDENTS
Direct testimonials from the students who completed the course
ADMISSION PROCESS
Creative Mentors Animation, Gaming and VFX School is looking for dedicated students who want to become tomorrow’s art and design leaders. We seek innovators, storytellers, collaborators, problem solvers, dreamers, leaders—all are welcome here.
