The objective of this program is to enable students to explore animation as a creative medium and find solutions in its various divisions including 2D filmmaking. It enables a broader understanding of the context of design. They are then taken to core domain areas pertaining to animation design, as well as soft skills. Learning is supplemented by field visits, case studies and other interactive sessions which are a value addition.

Students graduating from this program find rewarding careers as animators, character designers, storyboard artists, designers in many organizations such as TCS, Cognizant, Green Gold Animation, MPC, Technicolor, Makuta VFX, Fireflies creative studio, DQ to name only a few. They also have the option to work as freelancers in various animation production houses in India and abroad, or can even become entrepreneurs.