• Objective: Build a solid foundation in event planning basics and industry insights.

  • Week 1–2:
    • Understanding Event Types: Corporate, Social, Cultural, and Hybrid Events.
    • Roles and Responsibilities of an Event Planner.
    • Introduction to Event Objectives and Client Needs Assessment.
    • Budgeting Basics: Estimation and Allocation.
  • Week 3–4:
    • Timeline Creation and Milestone Tracking.
    • Vendor Selection and Negotiation Basics.
    • Venue Selection and Floor Planning Essentials.
    • Tools and Software for Event Management (e.g., Trello, Eventbrite).

Objective: Develop skills for marketing and promoting events effectively.

• Week 5–6:
  • Understanding Target Audiences.
  • Event Branding and Theme Development.
  • Social Media Campaigns for Events (e.g., Facebook, Instagram, LinkedIn).
  • Content Creation for Event Promotions (Emails, Blogs, Videos).
• Week 7–8:
  • Influencer and Affiliate Marketing Strategies.
  • Paid Advertising Techniques (Google Ads, Facebook Ads).
  • Engagement Strategies for Pre-Event Hype.
  • Metrics and Analytics for Marketing Success.

Objective: Learn to manage all aspects of event execution.

• Week 9–10:
  • Vendor Coordination and Contracts.
  • Catering and Audio-Visual Setup Planning.
  • Permits, Licenses, and Risk Management.
  • Crowd Management and Safety Protocols.
• Week 11–12:
  • On-Site Staff Management and Delegation.
  • Real-Time Problem Solving During Events.
  • Contingency Planning and Crisis Management.
  • Post-Event Cleanup and Evaluations.

Objective: Master advanced skills for large-scale or corporate event planning.

• Corporate Event Planning: Meetings, Conferences, and Exhibitions.
• Non-Profit Event Management: Fundraisers and Awareness Campaigns.
• Virtual and Hybrid Events: Tools, Platforms, and Engagement Strategies.
• Financial Management: Detailed Budgeting and ROI Tracking.

Objective: Leverage technology to enhance event management and engagement.

• Event Registration Platforms and Ticketing.
• AR/VR Integration for Immersive Experiences.
• Data Collection and Analysis for Personalized Events.
• Sustainability and Green Event Practices.

Objective: Apply learned skills in real-world scenarios and prepare for the job market.

• Capstone Project: Plan and Present a Full Event Proposal.
• Portfolio Development and Personal Branding.
• Networking with Industry Professionals.
• Interview Skills and Certification Preparation (e.g., CSEP or CMP).

• Ability to plan, market, and manage diverse event types.
• Proficiency in using event technologies and marketing tools.
• Preparedness for certification exams and job applications in the event industry.

This curriculum ensures holistic development, preparing students to excel in the dynamic field of event management