Google Certificated Digital Marketing
February 20, 2025 5:38 pmGoogle Certificated Digital Marketing
Online Course
Google Certificated Digital Marketing
The Google Certified Digital Marketing Program is an intensive 6-month course designed for aspiring digital marketers who want to master the core aspects of digital marketing and gain Google’s certification. This course covers essential topics including SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing, and Web Analytics. Students will learn to create impactful campaigns across different digital platforms, analyze performance data, and optimize strategies for maximum reach and engagement. With hands-on experience and real-world projects, students will be equipped with the skills required to thrive in the ever-evolving digital landscape.
The demand for skilled digital marketers is growing rapidly as businesses increasingly rely on online platforms to connect with their audience. As a result, there are abundant career opportunities in fields such as Digital Marketing Manager, SEO Specialist, PPC Campaign Manager, Social Media Manager, and Content Strategist. Additionally, with digital marketing evolving to include new technologies such as AI, machine learning, and automation, the industry offers endless possibilities for innovation and specialization.
This program will not only prepare you for roles within companies but also open doors to freelancing and consultancy opportunities. By obtaining a Google certification, you’ll be recognized as a professional equipped with globally recognized skills, giving you a competitive edge in the fast-paced digital marketing industry.
Course Fee
₹ 25,000/-
Qualification
Any Degree
Duration
45 Days
Course Type
Certification
Our Recognitions Speaks
Creative Mentors was honored for its excellency in animation education industry
WHAT WE TEACH
Here’s a 6-month curriculum is designed to provide hands-on learning and prepare students thoroughly for Google’s Digital Marketing Certification.
- Week 1: Understanding Digital Marketing Concepts
- Overview of Digital Marketing
- Importance of Digital Marketing in Today’s Business Environment
- Digital Marketing Channels: SEO, SEM, Social Media, Email, Content Marketing
- Week 2: Setting Up Online Presence
- Website Optimization for Digital Marketing
- Creating and Managing Google My Business Profile
- Introduction to Google Analytics
- Fundamentals of Web Design and User Experience (UX)
- Week 3: On-Page SEO Techniques
- Keyword Research and Optimization
- SEO-Friendly Content Writing
- Title Tags, Meta Descriptions, and Alt Text Optimization
- Week 4: Off-Page SEO Techniques
- Link Building and Backlinks
- Social Media and SEO Synergy
- Local SEO and Google My Business Optimization
- Week 5: SEO Tools and Analytics
- Using Google Search Console for SEO
- SEO Performance Metrics and Reporting
- Week 6: Introduction to Google Ads and PPC Campaigns
- Understanding Google Ads Structure: Campaigns, Ad Groups, Keywords
- Bidding Strategies and Budgeting
- Writing Effective Ad Copy
- Week 7: Campaign Optimization and A/B Testing
- Targeting, Retargeting, and Remarketing Strategies
- Conversion Tracking and Analytics
- Evaluating PPC Campaign Performance
- Week 8: Understanding Social Media Platforms
- Overview of Major Social Media Channels: Facebook, Instagram, Twitter, LinkedIn
- Choosing the Right Platform for Your Audience
- Social Media Strategy Development
- Week 9: Content Creation and Marketing Strategies
- Creating Engaging Content for Social Media
- Paid Advertising on Social Media
- Influencer Marketing
- Week 10: Email Marketing Fundamentals
- Building and Managing Email Lists
- Creating Effective Email Campaigns
- Analyzing Email Campaigns and Optimization
- Week 11: Content Marketing Strategy
- Content Creation and Marketing Planning
- Blogging, Podcasts, and Video Content
- Measuring Content Marketing ROI
- Week 12: Google Analytics for Digital Marketing
- Setting up and Navigating Google Analytics
- Key Metrics to Track: Traffic, Engagement, Conversions
- Analyzing Campaign Performance
- Week 13: Reporting and Performance Evaluation
- Building Reports for Stakeholders
- Understanding and Improving KPIs
- Tools for Campaign Analysis and Data Visualization
- Week 14: Creating a Digital Marketing Strategy
- Defining Goals and Key Performance Indicators (KPIs)
- Developing a Comprehensive Strategy Across Channels
- Budgeting and Resource Allocation
- Week 15: Future of Digital Marketing and Emerging Trends
- Artificial Intelligence and Automation in Marketing
- Voice Search and Video Marketing
- The Role of Virtual Reality (VR) and Augmented Reality (AR) in Marketing
- Week 16: Final Project: Developing a Complete Digital Marketing Plan
- Creating an integrated campaign using SEO, SEM, Social Media, and Content Marketing
- Presenting and Analyzing Campaign Results
- Week 17-18: Google Certification Exam Preparation and Review
- Reviewing Key Concepts and Tools
- Practice Tests and Mock Exams
- Preparing for Google’s Digital Marketing Certification Exam
This 6-month curriculum is designed to provide a comprehensive and hands-on understanding of digital marketing, equipping students with the skills required to gain Google’s Digital Marketing certification. The course will help you create and implement effective digital marketing strategies and excel in the competitive marketing landscape.
TO START AN EXCITING CREATIVE CAREER
OUR FACULTY
FROM THE STUDENTS
Direct testimonials from the students who completed the course
ADMISSION PROCESS
Creative Mentors Animation, Gaming and VFX School is looking for dedicated students who want to become tomorrow’s art and design leaders. We seek innovators, storytellers, collaborators, problem solvers, dreamers, leaders—all are welcome here.
